AYA

Everyday nutrition.
Without the guesswork.

Designed to complement children's meals with measured formulations, built for everyday use.

For ages 2–12 Age-specific formulations No inflated blends Third-party tested Nothing more. Never less. For ages 2–12 Age-specific formulations No inflated blends Third-party tested Nothing more. Never less.

Find Your Child's Daily Essential

Every child eats, plays and grows differently. Tell us a little about their day, and we’ll help you understand where they may benefit from some nutritional support.

First, how old is your child?

Let's talk food. What' seating usually like?

Which sounds most like your child lately?

What does a typical week look like?

And what about drinking?

Last one: have you tried anything like this before?

Almost there!

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Nutrition & Everyday Eating

Children Eat Differently Every Day

Appetite, variety and hydration naturally shift from day to day

Children Eat Differently Every Day
60%
Protein from cereals
Often lower in digestibility and quality.
43–53 g
Sugar consumed daily
Above the WHO’s ideal benchmark.
~1 in 2
Experience picky eating
Usually a temporary childhood phase.
53%
Eat packaged food daily
Based on a survey of Indian schoolchildren.
  • Every day doesn’t look the same on a child’s plate.

  • AYA supports the natural ups and downs in everyday eating — so a less-than-perfect day doesn’t have to be a worry.

WHY AYA?

We Didn't Make Nutrition Louder. We Made It More Considered.

Built for consistency

Made to fit real routines. Familiar formats and considered tastes designed to be easy to use, day after day.

Food stays foundational

Food comes first. AYA is designed to complement everyday food and support nutritional gaps — not replace meals.

Right amounts

Made for what’s needed. Measured formulations designed around age, purpose and how they’re actually used.

Nothing Unnecessary

Only what has a purpose. Focused formulations without inflated blends, unnecessary additions or ingredients just for the label.

Everyday Nutrition, Built Into Their Milk
Daily Nutrition Range

Everyday Nutrition, Built Into Their Milk

Age-calibrated milk mixes designed to complement everyday meals through a familiar routine they already know.

  • check Protein support calibrated by age
  • check Thoughtful sweetness, without refined sugar
  • check Nothing unnecessary — no artificial colours, flavours or preservatives
Explore Nutrition Range
Hydration Support, When Their Day Calls for It
Daily Hydration Range

Hydration Support, When Their Day Calls for It

Electrolyte support designed for hot days, active play and moments when they’re losing more fluids than usual.

  • check Sodium, potassium and magnesium in measured amounts
  • check Made for heat, sweat, travel and active days
  • check No artificial colours, flavours or preservatives
Explore Hydration Range
Daily Micronutrient Support, Made Simple
Daily Vitamin Range

Daily Micronutrient Support, Made Simple

A focused blend of vitamins and minerals designed to complement everyday eating and support the nutrients that may vary from day to day.

  • check Vitamins A, D3 and B-complex, plus zinc and iodine
  • check Measured doses designed for daily use
  • check No sugar alcohols, artificial colours or flavours
Explore Vitamin Range

For You, From Them

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We Asked Parents First.

We spoke to parents before we formulated a single product.

What we heard was simple: less complexity, more clarity — nutrition they could understand, trust and fit into everyday life.

That became the starting point for AYA.

Read Why We Built AYA

What People Are Saying

The label made sense

Compared way too many kids products before ordering. This was one of the few ingredient lists I actually felt comfortable with.

Jyoti S., Banglore

Started with the sampler

Wasnt buying 3 full packs without trying first. Sampler made the decision much easier.

Bhumika J., Kota

Took her a few days

My daughter noticed the milk mix was less sweet straight away. 3–4 days later she was drinking it normally.

Shruti K., Pune

Much simpler

Was buying vitamins from one brand, chocolate powder from another and electrolytes somewhere else. This is just easier.

Ananya L., Surat

Nothing else had to change

Lunchboxes still come back half eaten sometimes. We haven't changed how we eat, this has just fitted around it.

Mariam M., Mumbai

Not everything finishes together

Milk mix always finishes first for us. Hydration lasts longer since we only use it on sports days.

Radhika Y., Nagpur

Still using it

Started with the sampler. On our 3rd order now.

Avani K., Jamshedpur

So far so good

2nd month. Kids like it, no fuss. continuing.

Karthik M., Hyderabad

Feels more considered

I liked that they havent tried to put everything into everything. Each product does its own thing and thats worked well for us.

Priyank J., Gurugram

FAQs

AYA is an everyday nutrition system for children, with separate products for daily nutrition, hydration and vitamin support. Each has a defined role and is designed to work alongside regular food and routines.

Not necessarily. Each product serves a different purpose and can be used independently. The trio simply brings them together for families who want a more structured everyday system.

No. The Milk Mix and Vitamin Gummies are designed for regular daily use. The Hydration Mix is intended for times when fluid and electrolyte needs increase, such as sports, prolonged activity or hot weather.

No. Food remains the foundation. AYA is designed to complement everyday eating—not replace meals or compensate for every imperfect food day.

Start with the product that best fits your child’s routine, or choose the AYA Starter Trio to try all three in smaller formats before moving to full sizes.